GUII Lab - Research Capabilities & Technical Specs

Game User Research Capabilities

Services
- 1:1 and multi-seat testing, moderation support, tech support, live streaming, gaming PC hire, biometrics including eye trackers, physiology, and facial experience recognition
Methods
- Playtesting and Concept Testing
- Focus Groups
- Interviews
- Usability Testing
- Online Surveying
- Eye-tracking
- Telemetrics and Biometrics
- Heuristic Evaluation
- Data Analytics
  - Data Processing
  - Proprietary Data Visualization Systems
Facilities
- Focus Group and Multi-seat rooms
- Observation Room with 1-way mirror
- Cutting-edge eye-tracking and gaming systems
Previous and Current Collaborators
- Activision
- That Game Company
- Electronic Arts
Lab Draft
- GUIILAB facilities feature multiple conference rooms, an eye-tracking lab, a large observation room, and multiple data collection workstations.

Eye-Tracking Lab

Data Collection Workstations

Conference Room

Data Collection Workstations

Large Observation Room

Each workstation includes up-to-date computer specs (i9 intel CPU and 40-series NVIDIA GPU). Additionally, each workstation is equipped with an Eye Smart Aurora eye-tracker and iMotions eye-tracking software. Every room is equipped to handle multi-user testing, large focus groups, one-on-one testing, moderated and unmoderated observation, and anything in between.
GUIILAB faculty consisted of seasoned user and market researchers specialized in large-scale quantitative and qualitative research studies. Utilizing individual and group playtesting, interviewing, focus groups, online surveying, heuristic evaluation, and proprietary data analysis. Everything is required to get products ready for market through data-driven research-based consulting.